Marketing is constantly evolving. To be successful, you need to combine compelling story telling with data. Today's marketing professionals need to focus on engaged analytics.
Do you have a customer engagement strategy? How are you engaging with your audience? Are you using influencers to help market your business? Is your marketing personalized? Those who answer yes to these questions will be the most successful marketers.
My diverse experience will bring new ideas and new energy to your team.
Manage cross-functional teams through product development from concept to launch.
Continuously innovating and researching new opportunities to expand brand awareness, increasing sales and achieving key company objectives.
Expertise implementing strategic initiatives across digital marketing channels (SEO, paid media, remarketing, email, mobile, video, and social media) at all stages of the customer lifecycle.
Extensive experience in targeted database marketing using Salesforce and HubSpot.
Excellent skills in analyzing market research and trends resulting in positive campaign ROI.
Experience with analytics tools including Google Analytics, Google AdWords, Adobe Omniture, and MicroStrategy Analytics.
My resume provides more details about my experience and achievements, as well as my passions, dedication and attitude.
Managed digital marketing budget that year-over-year increased online acquisitions by 10% and web traffic by 45% and increased click-through rate from 20% through an integrated online campaign of paid advertising, social media, video content, and influencer marketing.
Implemented email marketing lifecycle program to activate, reactivate and retain customers. The result was an increase in email engagement by 15% and a 24% increase in conversion rate year-over-year.
Created predictive analytics model for both B2B and B2C customers, providing the marketing team much needed insights about monthly traffic and leads by channel.
“ It's a pleasure working with Kyle and his talents and expertise were key to our success. He's a fun character who knows when to be serious. He contributes to an exciting work environment, and is aware of deadlines and knows when to apply himself and motivate team members to contribute.”
Principal Analyst, Capgemini
“ Kyle is one of the most knowledgeable marketers I have ever met. He has tremendous leadership qualities and does a great job listening to his employees and understands how to make them successful. I recommend Kyle to any company looking to improve their marketing.”
Lieutenant, Attorney at US Coast Guard
"It has been a pleasure to work with Kyle. He is a very strong asset to the team and no one works harder than Kyle. He is an excellent Marketing Manager and brings so much passion and positive energy to work every day. Kyle is a very reliable person and is always willing to go the extra mile to get the job done."
Owner, Todd Durkin Enterprise